2024 Gala
Baltimore Center Stage's Annual Gala is the theater's biggest fundraiser of the year. This year's theme, Baltimore Renaissance, celebrated the new artistic future of the theater and the city. Marketed as a choose-your-own-adventure party spanning multiple floors of the theater's historic building, the event required end-to-end creative ownership: developing a cohesive visual identity from concept through production across print, digital, and environmental assets. Close cross-departmental coordination ensured every touchpoint, from save-the-dates and invitations to signage and programs, reflected the theater's bold new artistic vision.
Art Direction & Graphic Design: Theresa Lammon
Wordmark Design: Theresa Lammon
Event Photography: VS Davis Photography, Mikestyles Photography
Copywriting: Theresa Lammon & Marketing Dept.
Responsibilities
deliverables
Visual Identity Development
Print Vendor Management
End-to-End Project Management
Typography and Layout
Web, Email, and Social Media Kit
Direct Mailer & Foil Printed Invitation
Environmental and Digital Signage
Digital Program
Sponsorship Signage
2024 Gala Branding
email and web graphics
adventure pass mailer
social media kit
annual gala invitation
Auction Digital Display Slides
directional signage
left photo by VS Davis Photography; center by Mikestyle Studios; right photo by VS Davis Photography