2024/25 Season Announcement
The 2024/25 season marked Baltimore Center Stage’s 61st season. Productions include the world premieres of Oh Happy Day! by Jordan E. Cooper and John Wilkes Booth: One Night Only! by Matthew Weiner of The Sopranos and Mad Men. Notably, this season is the first to be programmed by Artistic Director, Stevie Walker-Webb, who was nominated for a Tony for his directorial work on the Broadway production of Jordan E. Cooper’s Ain’t No Mo’.
Social Media Announcement
Social Media is the one of the most direct ways we communicate with our audience. This announcement utilized the carousel feature on Instagram to capture the attention of our community. Through this we were able to inform them of the productions coming up in the season and appeal to them to subscribe right away. This selection consists of four images from the social media drop.
Email Announcement
Email graphics catch the eye of our subscribed patrons. Subscribers see the big picture first and are enticed to read the details. Videos such as the one below or gifs of production images are frequently used to provide a more entertaining and interactive element to emails such as these.
A version of this video was also made in vertical format for social media.
Videography by various videographers
Motion Graphics and editing by Theresa Lammon
Headers, like this one, serve as placeholders on production pages until we have the final production art from a local artist to use in marketing.
Announcing the Season on the Website
The homepage announcing the 2024/25 season. Stevie’s headshot is utilized repeatedly as a part of the marketing for this season because it is his first season leading the vision of BCS as the Artistic Director.
Subscription Acquisition Brochure
Cover photos (from top left) Mexodus - J Fannon Photography; The Hot Wing King - Charles Erickson; Mexodus, Lady Day - J Fannon Photography;
The Importance of Being Earnest - Michael Henninger; Cinderella - J Fannon Photography
The purpose of this mailer was to acquire potential new subscribers by giving them an overview of the 2024/25 season. The mailer measured 6x9 inches when folded and 12x18 inches when laid flat.
Subscription Renewal Mailing
Subscribers from last season are mailed this packet to renew their subscriptions. In the packet is a form with information about their reserved seats, a
tri-fold 6x9 brochure with information about the productions, a survey, a letter from the Artistic Director, and a return envelope. Each subscriber’s information is mail merged onto the form and then the packet is stuffed and distributed via a mail house.
Season at a Glance
The Season at a Glance is a follow up mailing that includes a calendar, info sheet, and paper tickets for subscribers. The calendar allows subscribers to quickly note performance dates and times. It also notes special accessible performances like the Touch Tour or ASL dates. The info sheet gives patrons information about changes in the theater and how to exchange tickets.
Advertisements
For the role out of the season announcement we advertised subscriptions in a variety of spaces. We placed ads in the Baltimore Sun, on billboards across the county, on city buses, and via email newsletters.
